Georgie Crawford email me.

Career History.

Customer Success Co-ordinator January 2023 - Current
at NewsCorp

I worked with the customer success team to monitor and optimise campaign performance while managing client relationships and other key stakeholders.

Key Responsibilities

·   Managed client and key stakeholders relationships to promote clear and amicable relationships encouraging account growth

·   Monitored multiple campaigns, generating account-based campaign insights to direct and optimise campaign performance

·   Provided accurate and timely end-of-campaign reporting insights, data analysis and recommendations to promote revenue growth

·   Performed multiple ad-hoc duties and liaised with digital fulfilment teams to promote overall steady campaign performance and growth

Social Media Consultant November 2022 – February 2023
at Second Skin

Working on a casual basis I worked with this company to guide their social media strategy and optimize and grow their social media presence.

Key Responsibilities

·     Content creation for various Social Media Platforms

·     Social Media Strategy Guidance

Digital Campaign Co-ordinator April 2022 – November 2022
at Ooh Media

I worked with the campaign delivery team scheduling digital campaigns across the East Coast with a particular focus on NSW CBD.

Key Responsibilities

·     Tested, troubleshot, and scheduled all campaign creatives to ensure they met specifications & lead times.

·     Supported the sales team in problem-solving and provided a high level of service to Stakeholders to ensure campaign enquiries were managed and actioned in a timely manner.

·     Supported campaign managers in the day-to-day management, implementation and optimisation of all campaigns.

·     Provided accurate and timely end-of-campaign reporting insights, data analysis and recommendations to promote revenue growth.

Achievements

·     Created a number of training and resource documents used to support and onboard new team members.

Store Manager
at Good Games Town Hall September 2018 – 2022

Heavily engaged with social media coordination and advertising in addition to store management tasks.

Key Responsibilities

·      Coordinated staff, finance administration, inventory management, & customer service

·      Coordinated and ran respective stores’ social media in conjunction with hosting and coordinating weekly in-store events to drive customer engagement

·      Produced graphics and marketing assets for social media and in-store display

Marketing Intern
at Second Skin June 2018 – September 2018

Worked with this company to overhaul their eDM campaign & strategy, events and social media strategy

Key Responsibilities

·      Designed a new newsletter template, developed and refined their CRM lists &  oversaw the release of their eDM campaigns

·      Researched a number of potential social media channels, presented my finding to their marketing team and prepped assets for future use.

·     Identified key influencers inside the medical garment community and discussed social media strategy and community building to build brand awareness

Achievements

·      Completed a complete rework of the company’s approach to its monthly newsletter resulting in a 25% increase in client engagement

·      Oversaw the creation and set-up of multiple new social media channels for the brand

Marketing Co-Ordinator
at PAM Wayfinding December 2017 – April 2018

Working with a small marketing team to manage the company's social media channels, drive the company blog, and take part in event planning.

Key Responsibilities

·      Defined a release schedule for blog content to increase web traffic. This included researching and writing articles to facilitate consistent content release across existing social media channels (LinkedIn, Facebook, Twitter, & Instagram).

·     Managed content release through Metigy (multi-channel social media planner) based on peak engagement periods. Aided with eDM campaigns and scheduling.

·     Consolidated CRM lists for better readability and usability.

·     Researched, pitched and scheduled an international convention itinerary for the CEO to facilitate market research.

Achievements

·     Increased social media engagement overall by 30%

·     Increased traffic to the PAM Wayfinding blog by 20%

Marketing Intern
at PAM Wayfinding June 2017 – December 2017

Aided the marketing team of this Wayfinding Startup to generate interest and brand awareness.

Key Responsibilities

·      Developing a strong client base to aid the sales department, and management of associated data records and CRM

·      Development and management of existing social media channels

·      Events promotion

Achievements

·     Oversaw two successful events resulting in multiple sales leads

·     Built strong data records and CRM documents allowing for greater targeting in our social media and eDM messaging

Summary.

I’m a self-motivated manager looking to leverage my marketing experience and passion in a new career in marketing. I excel at coordinating teams and streamlining workflows.

Education.

Certificate IV - Marketing
Ultimo TAFE
Graduated 2018

Certificate IV - Retail Management
Ultimo TAFE
Graduated 2017

Bachelor of Arts (Pathways to Secondary Teaching)
University of Western Sydney
    Graduated 2014

Key Skills.

Customer Service, Sales. Community Management. Social Media Management. Visual Merchandising. Networking. Event Co-ordination. Graphic Design. Staff Training & Management. Inventory Management. Photoshop. Copywriting.
Proficient in Use of MS Office & Google Docs